The I Choose Love Project: Choosing Love Even When It's Hard To

Choosing Love. Even When It’s Hard To.

Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate; only love can do that.

~Dr. Martin Luther King, Jr.

The I Choose Love Project

Ninety-five percent (95%) of the American population wants to live in a loving and tolerant world.

And yet, nine in 10 Americans believe that our country is too divided and apart.

How can this be? If the overwhelming majority has a common desire, why is it not a fact of life?

At The I Choose Love Project, we will walk the streets of America to uncover just that. We will pull together the resources of many to create a documentary collage of stories told from people just like you — people who desire to live in a loving, tolerant and peaceful world but feel powerless and helpless as to how to.

We will explore this sense of helplessness, we will probe the sources of these frustrations, and we will give rise to the power of the human spirit as it battles against intolerance and fear — and begins to choose love, even when it’s really hard to.

Watch this inspirational trailer to learn more and visit us at

It isn’t enough to talk about peace. One must believe in it. And it isn’t enough to believe in it. One must work at it.

~Eleanor Roosevelt

The I Choose Love Project Community

WE ARE a group of people bound and determined to leave the world in a better place than we found it.

We represent the interests of The 95%.

“The 95%” is the portion of the American population that — regardless of political beliefs or party — wants to live in a loving and tolerant world.

— and can’t figure out how to.

If you are in The 95% join the club; we’re thankful to have you. Together we are creating The 95% Effect” and together, we can begin to shift The 95% Effect.

Before you think you’re powerless to help, listen to The I Choose Love Project creator, Christina Renée Joubert, talk about how a chance encounter with a man covered in 33 swastika tattoos inspired The I Choose Love Project and how that encounter taught her about her own capacity to love.

There is a LIGHT in this world. A healing spirit more powerful than any darkness we may encounter. We sometimes lose sight of this force when there is suffering, and too much pain. Then suddenly, the spirit will emerge through the lives of ordinary people who hear a call and answer in extraordinary ways.

~Richard Attenborough

Ways You Can Help

If you ever think you’re too small to make a difference, you have never been in bed with a mosquito.

~Betty Reese

If you do nothing else, simply commit to BEING THE CHANGE.